Trademarking: 5 Steps to Success
It is possible to differentiate a company’s products and services from those of its competitors by trademarking its name or logo. Learn how to trademark your brand with ease by following these 5 steps!
Do you want to start or run your own business? Your business may already be aware of the importance of branding. Most businesses now have a trademark to protect their brands, but in the past, it was only a concern for large corporations.
The current business world demands that you create and protect your brand image or you’ll be left behind by the competition. You will likely be confused with other businesses, which will cost you a lot of money in the long run. But you can rely on us at GB Legal Associates for help in Trademark Registration in Bandra Kurla Complex.
1. Mark your products with your brand
Note that you may skip step 1 if you already have a business name that you wish to trademark.
There are many different trademarkable things: words, phrases, devices, symbols, and colours. However, be sure to come up with a unique business name, phrase, or logo that no other company has ever used before.
In choosing a trademark, you should consider the following points:
>> Don’t go overboard
>> Create a lasting impression
>> Uniqueness should be ensured
>> Names and terms that are generic should be avoided
The trademark you have applied for is now ready for registration. If you are unable to decide on a brand name, two types work.
It is not always necessary to relate the name of your product to its arbitrary or fanciful nature. A few examples of this type of company are Twitter, Apple, and McDonald’s.
A name that suggests what your business or product is about, either suggestively or descriptively. The companies such as Air India, Pizzahut, and Tata Motors are examples.
An application for trademark registration in BKC Mumbai will be best for you to connect.
2. Understanding the differences between colour and black-and-white logos
A human being is a visually oriented creature. Our memory for images is better than our memory for names or phrases. In a split second, people can identify a brand from a logo, which is why a logo is so important for a business.
Getting a trademark for your logo requires you to keep the following in mind:
The logo as well as the colour sequence are protected once you trademark a colored logo. It is not protected, however, if it is modified in any way.
Consider your business’s target audience and your target colours when choosing colours. The colours used in your logo should be in line with the image of your brand.
Are you still searching for the right brand colours? There are no problems.
There is even the possibility of trademarking a black-and-white logo. In contrast, a black-and-white trademark only protects the logo pattern, so you can use a variety of colours in your logo. Take this and experiment with it until you find the colours that you want to use for your brand.
Are you aware of this? It is possible to trademark colours separately as well! In addition to the royal purple colour on the wrappers, Cadbury has trademarked it. If you need help narrowing down a colour sequence for your brand, get in touch with our experts today.
3. Availability should be checked
Logos and wordmarks must be available for registration. It will be difficult and difficult for you to register your desired logo if you have already filed for a related or similar mark. It is therefore advisable to check the Trademark Registry to see if the trademark is available. This tool is free and can be used for that purpose. In case you plan to register for more than one class, you should ensure that each class is available at Trademark Registration in Bandra Kurla Complex. An important tip: It is possible to apply for both a trademark on your brand name and on your logo in one application if both are needed. Adding your brand name to your logo is the only requirement. Time and money are saved this way.
4. Choosing the right class is important
The next step is to file for trademark registration once you have created your brand name or logo, or both.
Choosing an appropriate trademark class is the first step in obtaining trademark protection. There are 45 trademark classes offered by the trademark registry, covering a variety of products and services. Based on your company’s activities, choose the class that is most appropriate for you. In some cases, you may qualify for more than one class depending on your circumstances.
It is important to remember that trademark names and logos can only be protected under the class(es) in which they are filed.
During the application process, you should describe the products and services your business offers. It is not possible to change the description or class provided in the application after it has been submitted. Describe other goods according to your long-term plans and be generous in your description. With this approach, your application is cost-effective as well as protected from all sides.
5. The user’s data should be mentioned
Do you already have a brand name or logo that you have been using for some time? That’s fantastic! Under the user date column in the application, make sure to mention it.
What’s the reason? Because trademarks are registered in India on a first-come-first-served basis rather than based on the date when the name or logo was first used. Your trademark will be approved even if a brand-new business has applied for a similar trademark.
The conclusion
Before you file your trademark application, consider these points after getting a good understanding of trademark registration. Vakilsearch can assist you if you think it would be better to hire experts to do it rather than risk errors.
The process of registering a trademark online in India. There are many brands in India that trust GB Legal Associates with their trademark needs Trademark Registration Online in BKC Mumbai. Assuring active trademark protection in India and around the world, we handle document filings, departmental follow-ups, and departmental follow-ups.
