Because the requirement to register trademarks isn’t mandatory, many businesses ignore it. Rather than dealing with the hassles associated with trademark registration, it is much more beneficial to register a trademark.
There are millions of dollars in value in successful brands, and you would be surprised at the value of small brands. Based on their contribution to the creation of value within the business, these evaluations are made. When well-known brands are licensed to another party, they are eligible for royalties, constant word-of-mouth publicity, and higher prices. For the purpose of assigning your rights and more, you should register your Trademark Registration in Central Mumbai.
Could you imagine what would happen if other businesses used your brand name without your permission, and your only recourse would be a painful legal battle that would take years? It shouldn’t happen like that, shouldn’t it? The online registration of trademarks is the answer to this problem. I wouldn’t recommend it. A trademark, on the other hand, ensures that your word, logo, or slogan remains yours.
Additionally, registering your trademark makes it easier for you to enforce your rights in court, saving you both time and money. Do you still need more convincing? If you don’t have a registered trademark for your brand, the following three things could happen.
Things to keep in mind when registering a trademark
No matter what size the business is, it is advisable to establish a registered brand, which adds value to the products and services provided. Creating a corporate identity that is tied to everything the company offers ensures that it isn’t being used by anyone else. While registering the trademark, you should keep the following in mind:
The following criteria should be considered when selecting a name:
Names should be commercially appealing, easy to pronounce, reflect the company’s characteristics, and should be prioritised according to preference.
Review of availability of name:
There are a variety of ways to do this, such as going to the National Intellectual Property Institute or other entities. You may conduct research online, if possible, or directly at the offices of the institutes. According to the intended market of a product, the search is performed by type of product/service. A trademark should be assessed for feasibility (that it differs sufficiently from existing trademarks).
Logo and image:
There should be a logo design that includes the company name and characteristics of the products and company. A decision on the use or non-use of slogans. Selection of institutional colours, fonts, etc… Slagging decision.
Registering the trademark:
Complete the trademark registration application according to the criteria established by the intellectual property institutes or organisations. You must submit a completed application and payment to the Institute of Intellectual Property or a similar authority. Approximately six months are allowed for Latin American countries to respond to the request.
Identifying a product by its brand allows people to differentiate it from others. Through brand building, you can give your products or services their own, unique, and unrepeatable seal. Trademark Registration in Central Mumbai can assist you in creating a brand that reflects your company’s identity.
The right to use the name is lost
If another business can register the same name as yours if you do not trademark your brand. Even though you were doing business Using the name first might allow the other business to try to prevent you from using it. As a matter of trademark law, it is recognized that the first person to use your name might still be able to retain your rights, despite paying thousands of dollars in legal fees.
It is possible to divide the trademark rights according to the area of operation in a court unless you have been doing business across India for a long time. Since other businesses in India may have been doing business under the name in a large area, its coverage would be greater. In contrast, if you registered the name at the beginning, you wouldn’t have to deal with this problem.
Online Trademark Registration in Central Mumbai is essential for the registration of your trademark.
The result is consumer confusion
Trademark owners can oppose new trademarks that sound too similar to existing ones. This right is not available to those who have not registered trademarks.
If your brand’s success is superior to another’s, another brand might be able to operate in India (and trademark the name itself), potentially diluting your presence. The possibility of legal recourse may not even exist in such a situation.
Cybersquatting: how to avoid getting into trouble
Would you be able to tell me how many variations there are for your domain name? There must be 100s. Buying and selling successful domain names is a whole industry. Uniform Domain Name Resolution Policy (UDRP) has even been established to resolve these disputes. It’s harder to convince the UDRP or the courts that example.co.uk or example.biz are infringing on your rights without a trademark. The process of obtaining a trademark, however, is very straightforward.
The retailer Marks & Spencer, for instance, runs under the .co.UK domain name and even managed to prevent MarksandSpencer.com from going on sale.
All three cases above present problems due to the lack of trademarks. It would be necessary to immediately apply for a trademark, hire a lawyer, and spend time and effort resolving the issue if any of them occur. These problems, however, will be much smaller and less expensive with a trademark. You should register your brand name as soon as your business begins to show promise, even if registering a trademark is unnecessary before you gain any traction at Trademark Registration Online in Central Mumbai.